AppsFlyer opens EMEA HQ in London
October 7, 2025
The new space will house almost 70 employees, including 15 per cent global functions, 20 per cent regional EMEA leadership and functions (HR, Sales, Industry Leads, GM, Chief of Staff, Partner Development, and Marketing), and 65 per cent from the WEMENAT business unit (Sales, Customer Success, Product Development, Marketing, and more).
The expanded office will serve as a central meeting point for global and regional teams, hosting leadership forums, cross-office collaboration sessions and external events.
AppsFlyer empowers creators, technology partners and global brands to create better customer relationships. In the UK, this includes serving leading names across verticals – from e-commerce leaders like Farfetch, to financial innovators such as Revolut and Barclays, gaming giants like King, and household names including Sainsbury’s and John Lewis.
“London has always been one of our most dynamic offices, and this transition is a pivotal moment in elevating its role across AppsFlyer,” commented Alex Grach, General Manager of EMEA at AppsFlyer. “Our new EMEA headquarters will not only allow us to better connect with clients and partners, but also to bring global stakeholders closer to our region. By opening our doors to more collaboration, more events, and more shared experiences, we are strengthening both our local community and our global impact.”
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