British Red Cross partners with Little Dot Studios
September 1, 2025
The British Red Cross has partnered with multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), to produce a new original digital content series, Closer to Home.
The new three-part series captures the authentic reactions of a diverse mix of people as they watch crisis stories unravel onscreen. The campaign aims to address the challenge of audience desensitisation to crisis headlines. The three 30-second films will premiere across YouTube on September 1st, with supporting assets created for the British Red Cross’s global and regional Instagram and TikTok channels.
Each of the three films will focus on a specific crisis, such as an earthquake, flood, or conflict, highlighting an individual’s personal story to bring the reality of the situation closer to home for the viewer.
The Closer to Home campaign builds upon the British Red Cross’s wider Here for Humanity platform, providing a focused, digital-first execution of the charity’s core message.
Valentina Nunes, Head of Brand Engagement and Marketing, the British Red Cross, commented: “Our volunteers are at the heart of our response in 191 countries around the world – providing hope in the hardest times. This new set of creatives by Litte Dot Studios highlights the power of humanity when it’s needed most. A reminder that the British Red Cross will always be here for humanity, before, during and after crisis.”
Hal Arnold, Director of Production, Little Dot Studios, added: “In a world saturated with headlines, the challenge is to make people feel the story, not just see it. Our ‘Closer to Home’ concept is built on a simple human truth: real emotions are contagious. By using a digital-first reaction format, we can create a powerful, empathetic connection that shows not just the crisis, but the humanity at the heart of it.”
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