MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately.

Fenton has over 30+ years in the media industry. Prior to joining MarketCast nearly three years ago, she held senior leadership roles at top firms, such as Nielsen, Ipsos and Kantar. She currently serves on the Board of Trustees for the ARF and had previously been a Member of the Board for the National Brain Tumor Society.

“We are confident that Amy will be a tremendous leader for our clients and employees alike,” said Ahmed Wahla, Partner with Kohlberg, MarketCast’s lead financial investor. “With a focus on product modernisation through AI and data science, client-centric commercial focus, and talent development, Amy’s leadership best positions MarketCast for the future to arm our clients with real time predictive data driving marketing ROI for their enterprise.”

Fenton will place an emphasis on innovation, infusing AI across the business to enhance speed and efficiency for MarkeCast’s clients, and building out ad/brand products to deliver real-time, predictive data that drive sales outcomes.

“MarketCast has an impressive track record delivering world-class insights and data that brands have come to rely on to deliver measurable impact,” said Fenton. “I’m excited to lead the transformation and modernization of our solutions so, ultimately, our clients can continue to compete in today’s dynamic media marketplace.”

Paul Forgue will remain as President at MarketCast, maintaining his leadership role as he oversees the Finance, Legal, and Corporate IT organisations.

MarketCast has evolved from a boutique custom research firm into a leading technology and data-enabled insights and analytics company. Over the past year, MarketCast has renewed partnerships with Nike, expanded opportunities with Walmart, Lego and PayPal, and secured new wins with 2K Games and Slate, the EV automaker backed by Jeff Bezos.

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Tags: AI, Lego, MarketCast, nike, paypal