ITV changes scheduling, production of daytime shows
May 20, 2025
ITV has announced upcoming changes to the scheduling and production of its daytime TV shows.
From January 2026, Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily, and will transfer to be produced by ITV News at ITN at their base at Gray’s Inn Road in London.
Good Morning Britain will be made by a dedicated team within ITV News at ITN. This change will see ITV bring all its national news gathering into one hub, with Good Morning Britain benefitting from the journalistic and production resources already in place for national news bulletins, for the website and for digital platforms including ITVX.
Lorraine, This Morning and Loose Women will continue to be produced by ITV Studios and will be broadcast from a new location in central London. ITV Studios is consulting with its daytime teams about a proposal that from 2026 would see the three editorially distinct shows produced by one team sharing resources and operations.
The efficiencies gained from the changes in the production of these shows will be reinvested in other genres, said ITV. The changes will fund additional investment in dramas and in coverage of the major sporting events such as the 2026 World Cup as well as some of the UK’s biggest reality and entertainment shows.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained the changes: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres. These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
In ITV’s 2026 daytime schedule, Lorraine will run from 9.30am-10am, on a seasonal basis for 30 weeks of the year which aligns with the lead daytime presenters who host their shows around a seasonal pattern rather than throughout the year. During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year, while Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year – the schedule it occupied for over a decade until 2016.
Lygo added: “I recognise that our plans will have an impact on staff off screen in our daytime production teams, and we will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition. Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade.”
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