PSA chooses Dizplai
March 31, 2025
Dizplai, the media experience company, trusted by global sports rights holders, brands, betting companies and broadcasters to transform passive audiences into engaged communities, has today announced a multiyear partnership with the Professional Squash Association (PSA).
Following PSA’s 2024 rebrand, Dizplai created a brand-new set of tournament graphics, by combining live match and tournament data to form a solid foundation for PSA’s move towards graphics for audience engagement, and more granular in-match statistics.
The bespoke graphics operations platform is customised for the PSA’s unique workflow during matches, bringing two external data feeds into Dizplai’s new PSA Feed Service. Dizplai will host PSA’s server on local hardware, installed at tournament venues worldwide, ensuring a reliable feed of match data, even in remote locations where internet connection is less stable.
“Dizplai has created a stunning new graphics package for us to convey all the action from our global events. This partnership with Dizplai supports us in elevating our squash coverage, putting fan engagement and rich data at the heart of it.” Said Lee Beachill, COO at the Professional Squash Association.
After a successful dress rehearsal in New York for Tournament of Champions (23 Jan – 30 Jan), the partnership went live at London’s Optasia Championships (March 25-30), featuring the world’s top players.
This complex launch, involving hardware, software and data feeds, establishes a whole new platform for the PSA’s graphics. It’s the first step on the journey towards more dynamic graphics that will reflect the true experience of the tournament.
“We are thrilled to be working with the Professional Squash Association at such an exciting time,” said Ed Abis, CEO of Dizplai. “The PSA is committed to prioritising fan engagement and innovation, and this partnership will provide its passionate fans with a more interactive and immersive tournament experience. The collaboration reinforces Dizplai’s mission to build active and engaged communities for its clients, fostering a deeper connection between the sport, its fans, and partners, and driving both fan satisfaction and commercial value.”
PSA joins a prestigious list of sporting federations that have trusted Dizplai to maximise the value of their broadcast content.
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