Gayo named COO of Telefónica; Ochoa leads Telefónica Spain
March 13, 2025

The Board of Directors of Telefónica has approved – following the favourable recommendation of the Nomination, Remuneration and Good Governance Committee at the proposal of its Executive Chairman, Marc Murtra – the following changes:
The Board has approved the appointment by co-optation of Emilio Gayo as Executive Director of Telefónica and has also appointed him as Chief Operating Officer of the Telefónica Group.
Gayo joined the Telefónica Group in 2004 as General Manager of International Operations at Telefónica Móviles. In 2010 he was appointed Director of Business Development, Strategy and Regulation at Telefónica Latam; In 2011 he assumed the responsibility of the General Public Management in Telefónica España, adding to his responsibilities two years later the Marketing and Business units. Since 2018 he has been CEO of Telefónica Spain.
The businesses in Spain, Brazil, Germany, and the UK will remain under the new Chief Operating Officer, as well as the B2B, Telefónica Tech, Telefónica Infra and gCTIO units. In addition, the Hispam business unit will also report to the Chief Operating Officer consolidating the management of all geographies under his responsibility.
Additionally, Vilá has stepped down as a Director of Telefónica, but will continue to be a member of the Board of Virgin-Media O2 and will also be proposed to be part of the Board of Telefónica Germany, and will continue to be linked to the company as an advisor to the Executive Chairman, Marc Murtra.
Borja Ochoa assumes the role of CEO of Telefónica Spain held by Gayo. Ochoa, until now General Director of Defence and Security at Indra, has previously been General Manager at Minsait and CEO of Minsait Payments.
Sofía Collado will assume the responsibility of leading Telefónica Tech. Collado, until now CHRO at Indra, has extensive experience in the management of units of consulting in technological environments and international markets and has more 25 years of experience, mainly in areas of Human Capital.
Sebas Muriel rejoins Telefónica assuming the position of Chief Digital Officer. Muriel, who for the past three years has been CEO of GroupM Spain, is a Telecommunications Engineer and MBA from IESE and has extensive experience in business management and digital transformation.
The Board of Directors of Telefónica has also approved changes in the Telefónica of Spain Executive Committee:
- The structure is simplified by eliminating the position of CEO held by Sergio Oslé, whom the company thanks for his contribution to achieving the return to growth of Telefónica Spain and his contribution to promoting the opportunities offered by the digital world, accelerating the transformation and consolidating the wholesale business. Oslé will advise Borja Ochoa with his experience in the transition to the new organization.
- Daniel Domenjó assumes the position of CEO of Movistar+. Domenjó was until now CEO and co-founder of Satisfaction Iberia and has a degree in journalism from the Pompeu Fabra University and a Master’s Degree in Techniques Published by the University of Barcelona. Entrepreneurial spirit, he has 25 years of experience in the audiovisual industry and has worked for the most renowned Spanish and Portuguese companies: TVE, Atresmedia, Mediaset, Movistar+, RTP (Portugal), Discovery, TV3, Canal Sur or EITB, among others.
- Cristina Burzako, until now CEO of Movistar+, will continue as a member of the Board of Telefónica Audiovisual Digital and will assume new responsibilities within the Group.
- Likewise, Telefónica Director Javier de Paz assumes the presidency of Telefónica Audiovisual Digital (Movistar Plus+) replacing Sergio Oslé.
In addition, the following appointments has been approved in the corporate units:
Ana Porto assumes the position of Global Communications Director, reporting to Eduardo Navarro. Until now she has been Deputy Director of Communication and Public Relations of Atresmedia.
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