Hexagon Cup 2025 boosts YouTube, broadcast viewership
February 17, 2025
Through its second edition, the event has established itself as the most respected professional padel tournament worldwide. From the tournament’s opening day, 30,000 enthusiastic fans filled the Madrid Arena. The presence of padel’s biggest stars, including Arturo Coello, Paula Josemaría, Federico Chingotto and Ari Sánchez, along with icons from other sports, reinforced the significance of an event that was ultimately won by Krü Padel by Taktika – the Sergio Agüero and Gabriel Pérez Krieb-led team – after winning the final against the Rafa Nadal Academy powered by Richard Mille.
The event expanded its global reach, securing 35 broadcast partners (seven more than in its inaugural edition), bringing the Alpine Hexagon Cup 2025 into approximately 750 million households worldwide (a 9.5 per cent increase from 2024). Additionally the event’s official website engaged 126,000 users, while across Instagram (5.8 million accounts reached), TikTok, X, and LinkedIn, the tournament amassed a total of 20 million video views, marking a 20 per cent increase in community growth, surpassing 55,000 followers.
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