The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, has announced the appointment of Kira Baca as Chief Revenue Officer (CRO). With over 25 years of experience in the Media & Entertainment (M&E) services and technology sector, Baca will play a pivotal role in driving revenue strategies and spearheading growth initiatives for the combined organisation.

As CRO, Baca will oversee the integration of the companies’ sales strategies and customer engagement efforts, ensuring the new entity continues to deliver value to its clients.

“Kira’s extensive experience and industry insight make her an invaluable addition to our leadership team,” said Rob Delf, CEO of Fabric. “Her proven track record in driving revenue growth and managing global operations will be instrumental as we work to redefine the standards of media resource and data management in the industry.”

Baca’s career includes leadership roles at Technicolor Creative Services, Deluxe Digital Studios, and Rightsline, where she was instrumental in revenue growth and global expansion. Her most recent position was as Chief Revenue Officer at Atelier Creative Technologies.

Baca commented: “I am thrilled to join the new Fabric x Xytech entity at such a pivotal time in its growth. The merger presents a unique opportunity to redefine how media organisations manage, distribute, and monetise content. I look forward to leveraging my experience to help the company achieve its ambitious goals and continue to innovate within the M&E sector.”

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Tags: fabric, Xytech