Xumo Enterprise, the B2B arm of the Xumo joint venture between Comcast and Charter Communications, has partnered with Cox Communications to integrate free ad-supported TV (FAST) channels into its linear guide to offer customers in the US more programming, at no additional cost.

Cox follows Xfinity as the latest MVPD to integrate Xumo-powered FAST channels into its linear guide, after the integration on X1 and the Xfinity Stream app in 2023.

Cox’s Contour TV customers can now find 20 Xumo-branded FAST channels integrated into their channel guide. The channels span a variety of genres from action, comedy and drama movies to game shows, kids and reality TV programmes, and more.

Additionally, later this year, Sky will integrate its six new FAST channels into the TV guide on Sky Glass and Sky Stream devices. The channels, which launched in July and feature a selection of previously aired, popular shows from Sky’s expansive catalogue, are currently available within the Xumo Play app on Sky’s Entertainment OS-powered devices. By partnering with Xumo Enterprise to integrate the new channels into the guide experience, Sky can offer its customers a new way to discover and enjoy them.

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Tags: cox, FAST, sky, Xumo