Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen.

The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The Dodgers won the game 5-4.

In addition, viewership in the key People 18-49 demographic was also up 17 per cent from last season’s Sunday Night Baseball season-opener.

Next up on Sunday Night Baseball is World Series Champion Texas Rangers hosting the Houston Astros on April 7th.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: baseball, ESPN, la, Major League Baseball, MLB, nielsen