Brightcove to power Acquia’s video marketing strategy
October 18, 2023
Brightcove, the streaming technology company, is welcoming Acquia, the digital experience specialist, to its roster of customers. By integrating Brightcove’s Emmy Award-winning technology and solutions, Acquia will be able to create premium, video-forward experiences to enhance marketing strategies and leverage the power of video for its customers.
“Digital video is a crucial engagement and conversion tool for marketers. To successfully harness its power, companies need a full-feature partner that can help them manage, stream and distribute their video to deliver for their users at scale,” said Marc DeBevoise, CEO of Brightcove. “We’re excited to have Acquia leverage Brightcove’s innovative platform and expertise to provide seamless, video-fueled user experiences that drive engagement, enable data collection and analytics to guide their marketing strategy, and ultimately drive conversions and results.”
“Leveraging the Brightcove platform for video marketing will enable Acquia to more readily share our knowledge about market and technology trends with our community,” said Jennifer Griffin Smith, Chief Market Officer, Acquia. “We believe using video will make our information more accessible to more people and allow them to easily discover and browse it.”
Acquia provides digital solutions to help customers build safer, more productive, and more inclusive digital experiences. The Acquia digital experience platform, Acquia Open DXP, offers capabilities for content management, digital asset management, marketing automation, personalization, and customer data management.
Acquia joins other notable enterprise companies powering their internal and external video strategies with Brightcove’s streaming technology, including DocuSign, General Motors, Johnson & Johnson, Marriott, Sephora, United Healthcare, Wendy’s, and Yelp.
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