Extreme E, Eleven Sports extend deal
January 28, 2022
Extreme E will continue its broadcast collaboration with Eleven Sports to bring the Championship’s second season to motorsports fans in multiple markets. Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to have extended our global agreement with Eleven Sports. Our first season was a huge success, marking a new era of racing that highlights the importance of sustainability and the benefits of electrification, while shining the spotlight on the climate crisis with the storytelling around the championship.” Guillaume Collard, ELEVEN Group Chief Rights Acquisitions & Distribution Officer & ELEVEN Belgium & Luxembourg MD, added: “Extreme E has already proved to be a fantastic competition for our audiences around the world. With great races and a vital climate change message at the heart of the competition, we want to continue to partner with Ali and his team to champion Extreme E to motorsports fans everywhere.”
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