Xandr, AT&T’s data-enabled technology platform, has shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships in support of the bespoke needs of marketers across verticals […]
The Professional Fighters League (PFL) has announced that US rapper Wiz Khalifa has invested in the league and will play an active role in continuing to shape the PFL brand. In his advisory role, Khalifa will collaborate with the league on integrating various elements of pop culture – from music integration and content creation to […]
The Voice Senior is further expanding its presence in the Latin American market. Both Caracol Television in Colombia and Latina in Peru have acquired the hit talent show, bringing the total number of countries that have licensed the format to 16. In the LatAm region, they follow after Mexico and Brazil who previously acquired the […]
Audiomack has partnered with MTN Nigeria to unveil the Audiomack+MTN Data Bundle programme, which offers MTN subscribers tailored data bundles for streaming unlimited music and accessing content on Audiomack free of data charges. The partnership will see MTN subscribers gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions. […]
Lindsay Broadband has announced the addition of Wade Sarver as a consultant. Sarver will focus on bundling Lindsay’s product offerings together to enable Lindsay to provide end-to-end solutions to the wireless industry. Some of these solutions include rural broadband offerings such as wireless, Private LTE (PLTE), GPON / XGS-PON, hybrid fiber coaxial (HFC), and powering. […]
Apple Original Films has announced that the award-winning film “CODA” will debut in theaters and on Apple TV+ on August 13th. Written and directed by Siân Heder (“Tallulah,” “Little America”), “CODA” was presented in the U.S. Dramatic Competition category at the 2021 Sundance Film Festival and went on to be honored with an unprecedented four […]
The British Academy of Film and Television Arts (BAFTA) has announced a restructure to its senior management team. The Executive team, including the newly formed role, Executive Director of PR & Communications, will report into BAFTA’s Chief Executive Amanda Berry OBE & Chief Operating Officer and Managing Director of BAFTA Enterprises, Kevin Price. The new […]
The National Wrestling Alliance (NWA) has announced second live and worldwide television event, When Our Shadows Fall – presented exclusively on FITE. When Our Shadows Fall will feature NWA stars such as World’s Heavyweight Champion Nick Aldis and National Champion Chris Adonis, plus Women’s Champion and AEW star Serena Deeb. Also appearing will be NWA […]
Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, has announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side […]
Global advertising technology company, The Trade Desk and Beatgrid, a trusted cross-media audience measurement and analytics company, are collaborating on an exciting new technology that will strengthen measurement intelligence and help brands better understand the impact of their advertising. The industry-first partnership will provide a number of The Trade Desk’s UK clients with relevant insights […]