Unilad – owned by Bentley Harrington which went into administration earlier this month – has been bought by rival LADbible.

The two companies thrive on the social media scene by sharing viral videos and extraordinary news stories.

The sale of Bentley Harrington safeguards the jobs of over 200 people working for the business. Bentley Harrington collapsed with debts of some £6.5 million, including owing £1.5 million to UK tax authorities.

LADbible said in a statement: “As of today, LADbible Group and Unilad Group are now united under the same roof. This transforms the media landscape worldwide.Bringing these brands together makes us the largest social video publisher ever, and a youth media brand to be reckoned with, having over 120 million followers across our social channels. In August alone, our combined videos were viewed 4.5 billion times.”

The Unilad Facebook account has 39 million followers and posts viral videos and news stories.

A sale price has not been disclosed.

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