TV advertising still generates $175bn worldwide and fuels many FTA networks. Now the oldest form of TV revenue is needed to monetize the OTT services of broadcasters and pay-TV operators. The audience is, by its very nature, fragmented but the data generated by OTT should provide the information to target ads right down to individuals. Advanced Television brought together four expert practitioners to debate the present and future of targeted advertising.

 Practitioners from Adobe, IHS, Neilsen and SpotX, debate the future of OTT advertising:

“A lot is about trust and transparency right now”

“This [regulation] will hand a huge advantage to Google and Facebook”

“There is a lot to learn for broadcasters” watch the debate @ advanced-television.tv

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Categories: Advertising, Articles, Business, OTT, Regulation, Research, Research Library, Research TV Channel, Targetted