Ooyala, a Telstra subsidiary and specialist in video publishing, workflow, analytics and monetisation, is automating the global syndication of clips for Sky Sports with Ooyala Flex, its media logistics solution. With Ooyala, Sky Sports is able to deliver hundreds of Premier League in-game clips and highlight packages for online and linear consumption to 40 international licensee partners, all in a small number of minutes.

“This is an extraordinary syndication contract and set of requirements,” said Ooyala General Manager of EMEA, Rags Gupta, “Today, TV whether online or linear, and especially for sports, is in a constant state of immediacy, requiring broadcasters and publishers to rethink very foundational systems and processes that have worked for decades. Without Flex and the art of automation for Sky Sport’s unique use case, they would not be able to meet the syndication demands from the PL.”

“Ooyala Flex gives us the confidence, and frankly, the capability to meet the Premier League’s requirements,” said Phil Marshall, Head of In-House production at Sky Sports. “There’s no question that automation has a significant role in video production today. Using Ooyala Flex, we’re able to meet the complex demands associated with this project”.

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