Comcast is to launch a mobile service in 2017 CEO Brian Roberts told the Goldman Sachs investor conference: “We believe there will be a big payback with reduced churn, more stickiness and better satisfaction.”

Roberts said the network will use Comcast’s 15 million Wi-Fi hot spots and use airwaves leased from Verizon. Comcast signed a deal with Verizon in 2011 under which it can sell mobile service using the carrier’s network. Roberts said because Comcast is renting Verizon’s network, the company won’t need to make any major investments into the line, such as for cell towers or other infrastructure, reports the WSJ.

Comcast will market the mobile service to existing and potential Comcast cable customers. The company is interested in up-selling customers to a bigger bundle of services, the CEO said.

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