A+E Networks’ Lifetime channel is set to launch on April 26th in Turkey as a Free-To-Air channel, featuring award-winning TV shows, first-run TV movies and unscripted series. Lifetime Turkey will also rollout popular formats adapted for Turkey’s audience.

The channel debuts with a live broadcast, Let Life Begin, hosted by Turkey’s own Özge Uzun’s and featuring Psychologist Yasemin Meriç. Celebrity guests lined-up for the first broadcast include Çağla Şikel, Ender Saraçoğlu and Cengiz Abazoğlu.

Lifetime Turkey’s founding partner and Chief Executive Officer Esra Oflaz Güvenkaya said that with unique and rich content created over its 32-year history, Lifetime had earned numerous awards, particularly in the USA, but also all around the world. “We are proud to present Lifetime to Turkish television viewers on free-to-air TV. Nowadays, all free-to-air television channels are so similar. We are pleased to provide the quality of a premiere channel in a free-to-air environment for our nation because we believe viewers and advertisers desire a free-to-air television alternative that is new and different from traditional channels.”

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