Globecast, the global solutions provider, has been chosen by Russian broadcaster Channel One to help them reach the European market (via HotBird) and Asia (via AsiaSat 5), extending its reach to new audiences. Globecast is providing dual illumination on HotBird with an MPEG-4 channel in addition to the existing MPEG-2 service it provides for the broadcaster.

The Russian language channel carries a mix of news, documentaries, feature film productions, as well as entertainment content. Channel One’s existing content stream is being rebroadcast to audiences in these new territories, benefiting from Globecast’s global presence and network capacity.

Biliana Pumpalovic, General Director at Globecast Moskva in Russia, said, “We’re delighted to be helping Channel One make this important step in increasing its reach by delivering its content to a new audience. This partnership is also a good illustration of how Globecast can ensure customers meet both their current and future business objectives in a cost effective way, with no disruption to their service; the dual MPEG-2 and MPEG-4 illumination means that Channel One can make the transition seamlessly, as needed.”

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