Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to Mobile Video Usage: A Global Perspective, a survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB). Thirty-six per cent of total respondents said they watch videos that are

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Categories: APPS, Articles, Consumer Behaviour, Mobile, Mobile TV, Portable Media, Research, VOD