French media company Vivendi is creating a new content unit to be headed by Canal+ CEO Rodolphe Belmer, who will take on new responsibilities at the parent company in addition to his existing role.

Vivendi Contents will be tasked with developing new content formats across both music and video, and guiding investment in these.

Belmer will take on, in addition to his role at Canal+, responsibilities spanning production arm StudioCanal, music group UMG and all content creation subsidiary units.

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