UK supermarket retailer Sainsbury’s has launched its Sainsbury’s Entertainment OTT channel on streaming media platform Roku with the aim of giving users access to a range of content.

Sainsbury’s Entertainment allows users to buy or rent the latest movie blockbusters including 22 Jump Street, How to Train Your Dragon 2 and Spiderman 2.

In terms of TV series, the service also has a growing selection of shows available – ranging from family favourite Friends to The Big Bang Theory, to Breaking Bad.

Sainsbury’s Entertainment is available for free on the Roku Channel Store exclusively in the UK.

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