Cinedigm and Vimeo have signed a deal to bring ongoing releases from the content distributor’s celebrated catalogue to Vimeo On Demand, kicking off with the release of My Little Pony Equestria Girls: Rainbow Rocks.

As part of the partnership, Cinedigm will release a number of films exclusively and non-exclusively on Vimeo On Demand over the next year and participate in joint marketing efforts to promote the titles.

“As the largest independent distributor of content in the United States, Cinedigm controls an impressive catalogue of over 52,000 films and television series from which we’ll curate titles for our fast growing, passionate audiences,” said Sam Toles, VP of Content Acquisitions and Business Development, Vimeo. “We are particularly excited about utilising our embeddable player with transaction support and powerful off-site distribution network to connect the passionate ‘Brony’ community directly with ‘Rainbow Rocks.'”

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