Australia: BBC content on Google Play
August 21, 2014
BBC Worldwide content is to be made available to purchase on download from the Google Play platform in Australia.
Shows including Doctor Who, Frozen Planet and Sherlock will be available. Individual episodes will cost A$2.99 (€2.09), with entire seasons offered to consumers via the download-to-own platform. More titles will be added on a regular basis.
“Making the BBC’s content more widely available across digital platforms is key to our strategy, enabling us to broaden our reach, increase audience engagement with the BBC brand and deliver new revenue streams,” commented Rob Leach, BBCWW Australia and New Zealand’s director of business development and consumer digital.
BBCWW content is already available via download on Google Play in the US, UK and Canada.
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