Nativ, the media logistics platform (MLP) provider, has recruited Michael Ritchie to be its Head of Sales for the EMEA region. The role has been created to expand Nativ’s European client base as demand for its MIO Everywhere content workflow software increases.

Ritchie joins from Red Touch Media where he was responsible for the operational and development expansion of the company’s content management solutions to broadcasters and content owners across Europe, Middle East and Africa.

Ritchie has worked extensively in the UK and across EMEA with many of the leading entertainment and media companies in the world including BBC, ITV, Channel 4, Sky, Virgin, Yahoo, Google, Microsoft, O2, Vodafone, Disney, Warner Bros, Universal, Fox, Paramount and Sony Pictures.

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