Amazon’s LOVEFiLM has announced the launch of a wide range of children’s programming from NBCUniversal that will enrich the slate of kids entertainment already available on LOVEFiLM Instant Streaming Service.

As a result of the partnership, LOVEFiLM members can now stream television series and films featuring beloved characters from the NBCUniversal library, including Curious George, Rastamouse and Barbie.

Simon Morris, Chief Marketing Officer at LOVEFiLM, said: “From talking to our members we know there is a real demand for top quality entertainment for younger viewers, so we are delighted to add such great shows to our already vast library of kids content. From nostalgic classics to modern favourites, there is a wealth of child-friendly series available on LOVEFiLM Instant and these latest additions allow us to offer our ever-growing audience more choice than ever before.”

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