NBCUniversal is joining a crowded sector for online movie entertainment by offering its bespoke feature film subscription VoD service PictureBox Films direct to consumers in the UK and Ireland following a radical redesign and major rebrand of the site.

The service will compete against players such as Netflix, Amazon-backed LOVEFiLM, KnowHow Movies, supermarket groups such as Tesco and Sainsbury’s, pay-TV platforms such as Sky, Virgin Media, and BT Vision, and High Street retailer HMV.

With the expansion of the service, movie fans will now be able to access 60 hand-picked films, at any time, through their desktop computer, Samsung Smart TV or mobile devices such as iPads, iPhones and Android phones.

As part of the site’s rebrand, consumers can view new films and old favourites such as The Eagle, The American, Bridget Jones’ Diary, 2 Fast 2 Furious, Jarhead and The Bourne Identity, with new titles added onto the site each week.

PictureBox says it offers a unique, enjoyable viewing experience through a carefully curated subscription VoD service that enables film fans to spend more time actually watching movies and less time choosing them.

PictureBox, which initially launched in 2006 as a digital TV SVoD service, is also available in the UK through third parties Virgin Media, TalkTalk, BT Vision and Top Up TV; and in Poland, Russia, Latin America, Brazil and Singapore via local platform providers.

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