“Fifty per cent and sometimes sixty per cent of viewing is TV episodes now,” said Netflix’s chief content officer Ted Sarandos, at MIPCOM. Referring to a slew of recent TV deals he said “this can be mis-perceived as Netflix giving up on movies, which it’s not. It’s just consumers saying what they want.”

Sarandos said that Netflix intends to use its recommendation algorithms to seed new shows with users who are most likely to enjoy them. “We really think we can use these same algorithms to launch a show very rapidly, and put it in the hands of the people who’ll love it the most,” he said, citing the previous example of Starz’ Spartacus show being promoted to Netflix users who had enjoyed the film 300.

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