“Fifty per cent and sometimes sixty per cent of viewing is TV episodes now,” said Netflix’s chief content officer Ted Sarandos, at MIPCOM. Referring to a slew of recent TV deals he said “this can be mis-perceived as Netflix giving up on movies, which it’s not. It’s just consumers saying what they want.”

Sarandos said that Netflix intends to use its recommendation algorithms to seed new shows with users who are most likely to enjoy them. “We really think we can use these same algorithms to launch a show very rapidly, and put it in the hands of the people who’ll love it the most,” he said, citing the previous example of Starz’ Spartacus show being promoted to Netflix users who had enjoyed the film 300.

Other posts by :

1. SES happy with releasing 160MHz of spectrum for 5G
2. Inmarsat “likely to win appeal” over Ligado/AST action
3. FCC seeks fair play over foreign satellite access
4. Bank raises RocketLab target price
5. Paramount throws kitchen sink
6. Ukraine wants its own LEO system
7. SpaceX outlines Starlink cellular delivery plan
8. NAB vs CTIA on C-band release
9. Laser terminals to operate at 100x faster

Categories: Articles, Connected TV, OTT