Rentrak signs VoD deal with Digital+
July 29, 2011
Rentrak, a specialist in multi-screen media measurement serving the advertising, television and movie industries, has signed an exclusive, long-term multi-platform VoD reporting agreement with Digital+, the Spanish broadband TV provider.
Digital+ (PRISA Group’s audiovisual holding company) was the first company to introduce interactive systems, including digital television and VoD, and is now leading the charge for better measurement in the digital television space in Spain. This agreement marks a significant move for Rentrak as the company expands its Advanced Media and Information (AMI) services to international territories to complement Rentrak’s international box office measurement business.
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