Rovi and Delivery Agent, a specialist in multi-channel commerce for sports and entertainment, have jointly announced contextual commerce capability within Rovi electronic programme guides (EPGs) for television programming. With this capability, consumers will be able to buy products and services directly from their television programme guides using their remote controls. Similar commerce capabilities are also planned to be available to consumers who access their electronic programme guides through the web.

Powered by Delivery Agent’s interactive commerce engine, including its TV Wallet, and its proprietary database of products mapped to television content, the new shoppable guides are planned to roll out next quarter with initial campaigns slated for various NBC shows and A&E Television Network series.

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