Wipro Technologies has confirmed the launch of Wipro Comet, a digital content monetisation solution, which will enable media and telco service providers to roll out new content services, cost effectively and drive increased revenue streams by targeting offers to the specific wants of individual consumers. Wipro says the solution will be an enabler for publishers, telco providers, entertainment studios, music labels, and TV and cable networks alike, all of whom face challenges in monetising content.

Wipro’s COMET solution includes modules for content management, subscription management, user profiling, portal infrastructure, storefront, e-commerce, advertising management, billing and customer relationships management. It is based on industry standard technology platforms and products, conceptualising solution themes such as real-time charging, billing and revenue share allocation.

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