News Corp digital satellite operation Sky Italia and broadband operator Fastweb have agreed to combine Sky’s satellite TV offer with Fastweb’s broadband Internet and landline services in a deal aimed at boosting customer numbers in Italy. Under the terms of the new offer, named ‘Home Pack’, consumers will be able to choose entertainment, connectivity and telephony with a single bill that combines the Sky Italia subscription with Fastweb’s broadband services.

The pair says the new offer is better priced than purchasing the single services separately and is aimed at winning new customers in the increasingly competitive Italian market. “The agreement has a strategic and commercial value, because it enables both companies to offer high-quality services at an affordable price, and it aims at increasing the number of subscribers,” they said.

The deal follows a previous arrangement, dating from 2006, which saw Sky’s TV service available via Fastweb’s IPTV network.

The Home Pack offer will be available from February 14th.

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