YouTube has launched a new advertising format branded ‘TrueView’ that allows viewers to skip adverts they aren’t interested in.

The new advert format will play ads for just five seconds before the viewer can skip and in some cases it will be possible to choose which advert appears.

Advertisers will only pay for the adverts if a user does not skip the advert and out of those that do view the adverts, advertisers appear to be enthused by the fact that the audience would appear to be interested in what they are being shown.

The new advert format matches Google’s strategy of letting market forces dictate which adverts are most relevant and hence successful for the advertiser and thus also less intrusive for the end user.

Other posts by :

1. Laser terminals to operate at 100x faster
2. Starlink success in Spain, but South Africa proves difficult
3. RocketLab doubts over Mynaric bid
4. IRIS2 free for government usage?
5. Bank: AST SpaceMobile will orbit 356 satellites by 2030
6. SpaceX launches 600th rocket
7. Starlink: 10m customers and counting
8. SES predicts end of ‘big’ Geo satellites
9. Amazon Leo gets approval for 4,504 extra satellites

Categories: Advertising, Articles