Despite talk of 'chord cutting', a report released at NCTA shows a new record of almost 100 million Americans were paying for premium TV services at the end of 2009.

SNL Kagan, in partnership with MediaBiz, has released a report on the US multichannel video market, which analyses subscriber counts, penetration and operator performance nationwide and by market.

According to the report, the multichannel video market expanded from 97 million video subscribers at year-end 2008 to 99.9 million as of year-end 2009; however, performance was mixed among the three distribution categories. Cable subscribers slipped from 62.6 million to 62.1 million, while DTH subscribers had a healthy increase from 31.3 million to 32.7 million. Telco showed the biggest gains, with video subscribers growing 65 per cent, from 3.1 million to 5.1 million.

The analysis shows that cable is still the dominant provider in the top ten markets in the US.

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