Italian media company Mediaset is to this week launch a video-on-demand service for its DTT Premium pay-TV offering.

Alongside the service, which will have at least 50-movies on offer, it is launching a 160GB DVR at E139. Mediaset expects to have 4.5 million Premium customers by the end of 2010, a 12% increase on 2009. Company vice-chairman Piersilvio Berlusconi said that he is targeting breakeven for the pay-TV services next year.

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