Powered by ROK technologies, Ideas TV will offer 10 channels, to include 3 live channels and 7 pre-recorded looped channels, and will be available to Telcel's 3G customers. The service will be available to prepaid and post paid customers at different pricing that will range from daily rates to monthly subscriptions. Telcel's Ideas TV offers subscribers such channels as MTV, Nickelodeon, TV Azteca, History Channel, A&E and the Discovery Channel

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