Almost a third of UK people under the age of 25 have watched TV via the internet, according to research from the IPA. The IPA Touchpoints report, which queried 5,400 people, revealed that 29 per cent of people between the ages of 15 and 25 had watched TV online, along with 18 per cent of adults between 25 and 64.

The report also said that 13 per cent of all mobile users watch video clips on their phones, with the figure rising to 30 per cent for 15-24 year olds. Overall broadband penetration now stands at 73 per cent of all UK adults, with internet usage at an average of 45 minutes on weekdays and 1.07 hours at weekends.

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