Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]
Precise TV, the contextual video company driving business outcomes for brands, and Giraffe Insights, a kids, youth and family research agency, has released its second annual Precise Advertiser Report: Teens & Youth (PARTY), providing COPPA-compliant audience insights for parents and teens aged 13-17 in the US. “Our findings support the influx of TV dollars flowing […]
Veritone, a specialist in building human-centred enterprise AI solutions, has announced that pocket.watch, the kids’ entertainment studio that creates global franchises from YouTube stars, has selected Veritone as its AI partner to help expand contextual targeting across content from pocket.watch’s creator network of over 1 billion YouTube subscribers. Pocket.watch’s advertising partnerships division, Clock.Work, is one […]
Moonbug Entertainment, a part of Candle Media, has announced the launch of its newest series CoComelon Classroom, the first live-action spinoff series from the CoComelon universe. The series blends animation with live- action, bringing to life the wholesome world and characters of CoComelon, the #1 most-viewed kids’ franchise on YouTube. The series invites children to […]
Children’s production and rights management company Hoho Entertainment (Cloudbabies, Toad and Friends) is launching a dedicated new German YouTube channel for its popular preschool property Shane the Chef. Entitled Shane der Koch, the new channel has been funded by a grant from the UK Global Screen Fund (UKGSF), the initiative designed to boost international development, […]
Portugese footballing icon, Cristiano Ronaldo, has launched his own YouTube channel that he says will enable him to “engage further with his global fanbase”. Ronaldo is already the most-followed person on social media platforms, and among the world’s best paid athletes. On his YouTube channel, called UR, Ronaldo will share football content as well as […]
Channel 4 reports that its social audience is going from strength-to-strength in 2024, passing 1.6 billion UK views, powered by a trebling (+331 per cent) in UK views of full episodes on YouTube. Across the year so far shows including First Dates, Gogglebox, Hollyoaks and 60 Days on the Estates have driven 65 million UK […]
Youtube has leapfrogged Netflix to regain its number one crown in the 100 Coolest Brands for Kids & Teens according to a study of 21,000 youngsters, unveiled tby Beano Brain, the specialist kids and family insights agency. In the third edition of Beano Brain’s annual 100 Coolest Brands Report, the entertainment giants continue their neck-and-neck […]
Susan Wojcicki, former YouTube CEO and one of Google’s earliest employees, has died aged 56. Her husband, Dennis Troper, broke the news in a Facebook post, writing on August 10th: “It is with profound sadness that I share the news of Susan Wojcicki passing. My beloved wife of 26 years and mother to our five […]
Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]