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Study: Satisfaction highest for live TV streamers in US

Live TV streamers in the US are more satisfied than cable and satellite customers, according to the JD Power 2024 US Television Service Provider Satisfaction Study. Overall satisfaction for live TV streamers is 625 (on a 1,000-point scale) compared with 524 among cable and satellite customers. The biggest gap in satisfaction between live TV streaming […]

September 27, 2024

Sweden: Over 1m daily TikTok users

The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]

September 27, 2024

IAS expands media quality product on YouTube

Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability […]

September 26, 2024

Research: 1 in 4 teens yearn for a time before social media

Nine in ten (90 per cent) Brits say Y2K popular culture has come back into fashion, with almost a quarter (22 percent) of current teens believing it would have been a simpler time to be young, before social media was so prevalent. And the research revealed the best things about the decade, with Harry Potter […]

September 19, 2024

Report: Olympics fuels US TV viewership in August

US Television viewing in August was boosted by the 2024 Paris Olympics, according to The Gauge report from Nielsen. The Summer Games had the most notable impact on broadcast viewership, notching growth levels more typical for September with increases of 8 per cent versus July and 11.7 per cent year over year. The broadcast category […]

September 18, 2024

Ronaldo hits 1bn social media followers

Portugese footballer, Cristiano Ronaldo, has reached 1 billion total followers across his various social media accounts – making him the first peron in the world to do so. The number is calculated by combining his total number of followers across Instagram, Facebook, Twitter, YouTube, Weibo and Kuaishou. It does not equate to 1 billion individual […]

September 13, 2024

Research: TV no longer main source for news

Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]

September 10, 2024

C4 Paralympics coverage reaches 17m+ in first week

With the Paris 2024 Paralympic Games now into its second week, data shows Channel 4’s coverage has reached 17.4 million viewers across linear and streaming – more than one quarter of the total TV population – up +4 per cent on the same stage of the Tokyo 2020 Paralympic Games. Based on data covering the […]

September 6, 2024

Dr Seuss launches YouTube channel

Dr Seuss Enterprises has partnered with content studio and digital media network, Little Dot Studios (an All3Media company), to expand the Dr Seuss IP within the digital landscape. Dr Seuss Enterprises is building the presence of the celebrated IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations […]

September 6, 2024By Nik Roseveare

Report: YouTube first streamer to top US TV usage

YouTube moved into the top spot among media distributors in the July 2024 Media Distributor Gauge report, Nielsen’s monthly view of total TV consumption across the US by media company. Time spent watching YouTube on television was up 7 per cent compared to June, leading the streaming platform to account for 10.4 per cent of […]

September 5, 2024