As the world’s first hydrogen motorsport series made history in Qiddiya City, Badass Studios helped bring the FIA Extreme H World Cup to life through cutting-edge visual storytelling and immersive technology. Commissioned to support the pioneering hydrogen-powered racing championship, Badass Studios delivered a suite of broadcast and digital assets designed to educate and engage global […]
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR and Nexus Studios, bringing the total member count up to 22. The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by […]
XR, a specialist in creative operations, has released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10 per cent of global TV ads include accessibility features such as closed captions or audio descriptions. XR’s data shows that most TV ads remain inaccessible, which indicates brands are losing reach and excluding […]
DAZN, the sports streaming platform, has announced a partnership with Meta to launch an extended reality (XR) version of its app for Meta Quest devices. Developed in collaboration with spatial computing pioneers Immersiv.io, the app delivers a fully immersive viewing experience for the FIFA Club World Cup 2025. Launching exclusively in the US via the […]
The XR Sports Alliance (XRSA) has announced its second cohort of joining members including Google, Red Bull, French Soccer League (LFP), Premier Lacrosse League (PLL), FISE, Lenovo, Stats Perform and T-Mobile US. The XRSA aims to accelerate time-to-market and commercialisation of XR sports services by collaboration between the members. The strategic initiative is powered by […]
The growth in immersive content consumption is set to put a major strain on wireless infrastructure and make way for new enabling innovation, according to a paper released by InterDigital, the mobile and video technology company, and market research firm Futuresource Consulting. The report reveals that as immersive and extended reality (XR) content becomes more […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has partnered with Dubai-based blinx Media, a digital native storytelling hub in the MENA region, to launch a TikTok Live livestream with advanced extended reality (XR) graphics. This livestream, hosted by various media personalities and regional influencers, is the first instance of […]
Accedo, a provider of video streaming software and services, has launched a specialist XR consultancy offering, supporting video service providers to create and launch cost- and time-efficient XR video-centric experiences. With the launch of this new offering, Accedo will enable content providers, broadcasters and rights holders to draw on its vast video and XR industry […]
The XR Sports Alliance (XRSA) has announced its first cohort of members. Launched in June 2024, the XRSA was founded by Accedo, a provider of software and services for video streaming companies, together with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports host broadcast organisation. The XRSA […]
XR Extreme Reach, the technology company, has named Blair Robertson as its new Chief Product Officer. Robertson will focus on advancing XR’s global solutions for brands, broadcasters and streaming platforms, and studios worldwide—transforming the future of creative distribution and ad intelligence. Powered by AI and its advertising data intelligence platform, XR delivers creative content to […]