Viaplay downgraded: ‘Retrenchment likely’
Investment bank Jefferies has downgraded Scandinavian streamer Viaplay to an ‘Underperform’ rating. The bank’s note to Viaplay investors does not make pleasant reading. Jefferies says that incoming CEO Jorgen Lindemann must deal with the new reality of large programming commitments, higher sports rights competition, higher funding costs, a lack of scale and a diminished consumer […]