Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]
The National Association of Theatre Owners (NATO) of California/Nevada has launched a new marketing campaign to encourage movie lovers to return to theatres and experience films on the big screen once again. The organization’s new ‘The Big Screen is Back’ campaign aims to reach the over 40 million moviegoers in California and Nevada who are […]
Production and marketing solutions company CLICKON has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72 per cent) and US (67 per cent), considered sustainable advertising to be important to their business. Only 10 per cent of UK respondents claimed their brand does not have any carbon neutral […]
beIN Sports XTRA and beIN Sports XTRA en Español are now available on Canela.TV. This latest launch brings a library of live sports to Canela.TV, the free streaming services for US Hispanics. beIN Sports’ two free, ad-supported channels join the growing list of channels on Canela.TV, with the app now reaching over 4 million unique […]
A survey from recommendation site Allconnect reveals a gap in Internet knowledge among several key groups in the US, and some dissatisfaction among those same groups as well. Older Americans made up one of the largest percentages of people who didn’t know their Internet speed but were unsatisfied with what they had. The survey, conducted […]
Trade body the Association of National Advertisers (ANA) is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and […]
Research from Ampere Analysis into how people living in the US and Canada are consuming media – from SVoD to social media – has highlighted key similarities and differences between the two markets: More than half of US respondents are ‘Super Stackers’
US law enforcement agencies have taken control of the websites of the controversial Iran-financed Press TV and Al-Alam. Each website now displays a single page showing a statement declaring that it “has been seized by the United States government in accordance with a seizure warrant”. The image also displays the seal of the FBI and […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and The Entertainment Globalization Association (EGA) have announced a partnership facilitating the first effort to provide a new data report for the entertainment industry with cross-platform insights on global streaming across multiple countries. The new bi-monthly report, called the […]
ZEE5, the streaming service for South Asian content, has launched today in the US. “The launch of ZEE5 in the US is a very significant moment for us,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment. “We’ve had a long association of over two decades with this market, bringing our viewers here the […]