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Conviva announces streaming platform expansion

Conviva, the continuous measurement platform for streaming media, has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners. Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions based on: Session-level and census-level measurement Antiquated third-party web […]

October 21, 2021

Survey: 64% find targeted ads invasive

A poll from data intelligence company Morning Consult reveals that 69 per cent of US adults think ads on streaming services are repetitive and 79 per cent are bothered by that experience. And paradoxically, 51 per cent said they’re bothered by irrelevant ads, but 64 per cent said they find targeted ads to be “invasive.” […]

October 20, 2021

Smart AdServer Integrates with Publica

Smart, the independent ad tech platform, has announced a new partnership with Publica, a Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following […]

October 20, 2021

MLB plotting streaming platform?

Major League Baseball (MLB) is said to be in talks to launch a new video-streaming service in the US that would enable fans to watch their teams’ home games without a cable-TV subscription. The service could launch as early as the 2023 season, according to reports. The NBA and the NHL are also said to […]

October 19, 2021

Hollywood avoids production strike

Hollywood has dodged a damaging strike as the International Alliance of Theatrical Stage Employees (IATSE) agreed with the Alliance of Motion Picture and Television Producers (AMPTP) on improved working conditions in the sector. With a deadline just hours away for a strike that threatened to bring US productions to a halt, the organisations agreed a […]

October 18, 2021

Frndly TV, GAC Media distribution agreement

Frndly TV, the live TV provider for the whole family, and GAC Media, home to GAC Family and GAC Living, have announced an agreement which makes both networks available to all Frndly TV subscribers. GAC Family and GAC Living will debut on Frndly TV on October 19 increasing the service’s offering to 23 channels, with […]

October 15, 2021

Forecast: Roku remains top US CTV device; Amazon second

In 2021, US Roku monthly users will increase by 11.5 per cent, reaching 111.7 million monthly users, according to eMarketer forecasts. With these figures, Roku will maintains it position as the most-used connected TV (CTV) device in the US market, but Amazon Fire TV is catching up. Roku users now make up a third of the US population. Despite […]

October 12, 2021

SiriusXM predicted to hit $2.17bn in sales

A report from Zachs Investment Research says that pay-radio broadcaster SiriusXM is expected to report quarterly sales of $2.17 billion (€1.8bn). The consensus is that the US pay-radio broadcaster will manage a range of between $2.15-$2.19 billion. This same quarter last year SiriusXM reported sales revenues of $2.03 billion. The uplift this quarter-year suggests an […]

October 11, 2021By Chris Forrester

Viasat boss slams LEO regulations

Viasat’s founder and chairman Mark Dankberg, delivering his Keynote address to delegates at the 2021 Satellite Innovation event at Mountain View, California, was highly critical of US and European regulators over their action – or lack of – in terms of Low Earth Orbiting (LEO) satellites. Viasat own a growing fleet of geostationary satellites providing […]

October 8, 2021By Chris Forrester

NHL returning to primetime across Europe

As part of the National Hockey League’s continued commitment to fans abroad, the NHL and its international broadcast partners will increase the number of live game broadcasts in primetime in Europe during the 2021-22 season. The new NHL Saturday and NHL Sunday (formerly NHL European Game of the Week) weekly broadcast windows will deliver 36 […]

October 8, 2021