Comcast Advertising and TransUnion, an information and insights company, have announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32 million US households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms. “With growing issues […]
TransUnion has announced a partnership between its marketing solutions business, TruAudience, and Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party viewership data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide. TransUnion’s audience insights, modeling and building solutions will […]
MadHive, the enterprise software company that powers modern media, has announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. The partnership will bring interoperability between TransUnion’s TruAudience Identity and the MadHive platform. As a result, clients will be able to better reach […]
TransUnion has announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilon’s top-ranked consumer database of […]
Connected entertainment platform specialist VIZIO has unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices. The expansion is fuelled by a partnership with consumer credit reporting agency TransUnion to incorporate its TruAudience Identity and Data […]
According to a survey conducted by The Harris Poll on behalf of information and insights company TransUnion, US consumers are now streaming more than watching cable and satellite TV. Between mid-November and mid-December 2021, 70 per cent of Americans who watched TV during that time streamed, including 82 per cent of 18-54 year-olds. The survey […]
Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]
Covid-19 has brought on many changes in the way people consume media, with more than half of Americans (56 per cent) saying they are using paid streaming services at a higher rate today than before the pandemic. As shelter-in-place mandates begin to lift, findings from