Sky Media has announced a collaboration with Merlin Entertainments, which will see the global attractions brand take over all Sky Cinema channels, in a new media partnership launching immediately. The partnership spans Sky Cinema’s complete ecosystem – including linear, VoD, streaming, social, SFVoD, and Sky Showcase films. Merlin will sponsor all Sky Cinema channels, from […]

Research reveals that people’s perception of motion can be radically manipulated in passive virtual reality environments without making them feel unwell. Researchers from the University of Glasgow led the study, which demonstrated for the first time that people using VR headsets in motorised simulator seats or while being driven in cars can be easily fooled […]