Global SVoD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion – showing continued growth, according to forecasts from Digital TV Research. The US will add 30 million subscriptions, following by Brazil (up by 23 million) and India (27 million). Six US-based platforms will have 946 million SVoD subscribers by […]
Global pay-TV penetration will see its first-ever yearly decline in 2024, according to research by Ampere Analysis. The drop will follow pay-TV penetration peaking at 60.3 per cent in Q4 2023 according to the research, which forecasts that by 2028 global pay-TV penetration will have fallen by almost four percentage points. In North America, pay-TV […]
In Antenna’s latest State of Subscriptions Report, the subscription economy analyst takes stock of US consumer subscription behaviour to assess the elements of the Sports streaming landscape. To coincide with the release, Antenna highlights two of the several insights featured in the report: The streaming audience for ‘Game of the Week’ Sports programming is reaching […]
LG Ad Solutions has released the findings of its 2023 streaming report The Big Shift: United Kingdom Wave II, which found that UK consumers are increasingly shifting away from linear TV, with 25 per cent of those surveyed saying they are watching less linear television than a year ago. In its place, ad-supported streaming services […]
Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]
Audience measurement body Barb has released data from its Establishment Survey showing that 19.3 million UK homes (67.3 per cent) had access to an SVoD service in Q3 2023, an increase on the 18.8 million (65.9 per cent) that had access in Q2 2023. Netflix: 16.7 million UK homes (58.2 per cent) had access to […]
Bango, the global platform for data-driven commerce, and MyBundle, the online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, have announced a partnership to open up deeper access to US consumers for streaming subscription services. Leveraging the Bango Digital Vending Machine technology, this collaboration enables MyBundle to accelerate the […]
Global FAST revenues for TV series and movies will reach $17 billion (€16.1bn) across 138 countries in 2029, up from $8 billion in 2023, according to the Global FAST Forecasts report from analyst firm Digital TV Research. The US will contribute 38 per cent to the 2029 total, down from 56 per cent in 2023. […]
Global SVoD revenues will reach $127 billion (€119bn) by 2029; up from $107 billion in 2023, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The US and China will account for half of the 2029 total. The US will add $2 billion of the $20 billion extra SVoD revenues between […]
Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVoD, SVoD and video-sharing services and viewing on PCs, tablets and smartphones. The upgrade also means that Barb clients can now use the API to conduct longitudinal analysis across all services and platforms, such as using […]