Advanced Television

sports

DirecTV launches new Genre Packs

DirecTV is launching three new Genre Packs and two new Mini-Pack Add-ons in the US. These streaming options complement the launches of MySports in January and MyFree DirecTV in November 2024. Genre Packs and MyFree DirecV are available now through the directvstream website and will be available through device partners and the DirecTV website in […]

February 27, 2025

Report: Significant increase in sports content on SVoD services

Gracenote, the content data business unit of Nielsen, has reported that five of the top SVoD services globally – Prime Video, Apple TV+, Disney+, Paramount+ and Netflix – have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programmes by more than 72 per cent in the recent quarter, […]

February 26, 2025

SponsWatch secures €1M seed round

SponsWatch, a provider of AI-powered sponsorship analytics, has announced a €1 million seed funding round led by node.vc, with participation from Venrex (early investors in Just Eat, Revolut, and Midnite). The investment will enable SponsWatch to scale operations, enhance its product offerings, and further transform the way brands and rights holders measure sponsorship impact. In […]

February 26, 2025

Report: India’s sports tech market driven by Fantasy Sports

The Federation of Indian Fantasy Sports (FIFS), India’s dedicated association for Fantasy Sports, has unveiled the findings of a report titled Beyond the Field: India’s Sports Tech Revolution. The report developed in partnership with Deloitte, shines the spotlight on India’s emerging sports-tech industry. According to the report, the sports-tech industry is expected to grow at […]

February 13, 2025

Tell Media reports global growth

Tell Media, a technical production company based in York and London, is celebrating a period of rapid expansion, marked by a series of strategic announcements. Tell gas announced significant financial growth statistics, a new global office location along with a strengthened senior leadership team. The company, which was launched in late 2020, announced a turnover […]

February 13, 2025

Whisper named production partner for Keely Klassic

The Whisper Group, a production company specialising in creative storytelling for sports, documentaries, branded content unscripted entertainment, eSports and events will be the production partner for the inaugural ‘Keely Klassic’ – a new and innovative athletics meet being held on February 15th at the Utilita Arena, Birmingham. The event will feature some of the UK’s […]

February 12, 2025

Study: Accelerated shift to streaming for live sports

LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced findings from its study titled Stadium to Screen, which reports on the evolving habits of sports viewers across the UK, US and Canada. The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new […]

February 7, 2025

Fox launching streaming service this year

Fox Corp has revealed it is planning to launch a subscription streaming service by the end of 2025. The direct-to-consumer service, which will offer news and sport content, won’t serve to upend Fox’s place in the traditional cable bundle, CEO Lachlan Murdoch advised on the company’s quarterly earnings call – without offering much further detail. […]

February 5, 2025

Relo Metrics, Meltwater team up

Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how sports and entertainment customers measure and maximise sponsorship performance in the digital landscape. This collaboration will enable customers to unlock insights with Relo’s AI-powered sponsorship analytics platform alongside Meltwater’s […]

February 3, 2025