Advanced Television

social media

Survey: 37% Brits envisage no terrestrial TV in 20 years

Research commissioned by Integrated Systems Europe (ISE) polled the nation to discover how Brits envisage everyday life in 20 years’ time, with 61 per cent believing that life will be unrecognisable from the way we live today. Half (49 per cent) think social media will be banned for under sixteens, while 37 per cent believe […]

January 14, 2025

Data: UK men concerned about impact of social media

Around three quarters (76 per cent) of young men in the UK are worried about the impact of social media on young men’s mental health, but almost as many are optimistic that it can improve – with two thirds (66 per cent) of young men in the UK saying that they feel social media can […]

January 14, 2025

Research: 81% Brits reach for phone after waking

Virgin Media O2 has released broadband data which shows millions of people are reaching for their phones as soon as they wake up, with marked jumps in traffic immediately after 6am, 7am and 8am, likely when most alarms are set for. This could indicate why, according to research, more than a third (35 per cent) […]

January 9, 2025

Roku offers advertisers free Spaceback usage

Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]

December 12, 2024

Report: Facebook ad revenue to surpass $100bn in 2024

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]

December 11, 2024

Survey: 34% expect marketing budgets to increase in 2025

Optimism around business in 2025 appears to be higher, with two out of three (65 per cent) of marketers expecting improved trading conditions, though marketing budget expectations aren’t quite as positive, according to The Voice of the Marketer 2025, a report by WARC released based on a survey of more than 1,000 marketers worldwide. Global […]

December 5, 2024

IMG extends digital partnership with NHL

IMG has renewed its partnership with the National Hockey League (NHL) to manage its international social media strategy. The extended agreement will see IMG continue to manage and deliver end-to-end content production, publishing and reporting for the NHL’s 28 international social media channels across eight markets. These include dedicated channels for audiences in Australia, Czech […]

December 2, 2024

Research: Stark differences in men/women online habits

Significant differences in the online lives of men and women in the UK have been revealed in Ofcom’s annual report into the nation’s digital habits. Across all adult age groups, women are spending more time online – on smartphones, tablets and computers – than men – clocking up an extra 33 minutes more each day […]

November 28, 2024

Report: Shift in ad spend from linear TV to CTV will continue

Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]

November 20, 2024

Survey: Live sports under threat from highlights

Two-thirds of global sports executives are concerned about the relevance of live sports as more younger fans gravitate towards highlights, documentaries, and short-form videos from fans, teams, and players over watching live games on video, according to Altman Solon’s 2024 Global Sports Survey. The survey, which measures the habits of 3,000 global sports fans, reveals […]

November 19, 2024