Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution […]
Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to seamlessly onboard their data into Yahoo DSP and activate personalised, privacy-centric campaigns, leveraging Yahoo ConnectID – the privacy-safe, persistent identifier of Yahoo DSP. This integration […]
Barb has announced its collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. Following the invitation to tender, which was issued in July 2024, and building on a prototype created in-house, Barb has appointed media advisors MediaSense to set […]
Relo Metrics, a player in sponsorship analytics, has announced the release of its complete Relo Census dataset on Snowflake Marketplace. This transformative offering enables brands, agencies, teams, leagues, and media companies to leverage Relo’s comprehensive sports sponsorship data across various applications and analytics environments in the cloud, providing unprecedented flexibility and insights outside of the […]
Yahoo DSP has announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their data onto the Yahoo DSP — unlocking the ability to match the data against Yahoo ConnectID and create personalised campaigns, leading to improved targeting and campaign performance. By making Yahoo ConnectID compatible with Snowflake Data […]