Some 150,000 football fans in the UK streamed English Football League matches (games from the Championship, League 1 and League 2) during the first two weeks of the 2020/21 season, according to a report by the Daily Mail. With sporting events being playing out behind closed doors for the foreseeable future, a deal struck with […]
Sky Sports will stream all five matches of the T20 Women’s Cricket series between England and the West Indies next week. With Women’s Big Cricket Month taking place throughout September, coverage of the series will be free to watch on the Sky Sports YouTube channel from September 21st. There will also be a full schedule […]
Barney Francis, the former MD of Sky Sports, has been appointed to the Advisory Board of WePlay, the performance marketing agency for the sports industry. Francis spent 10 years at the helm of Sky Sports before becoming CEO of Comcast’s Future Sport division in 2019, tasked with identifying global growth opportunities within sport’s changing landscape. […]
Coca-Cola Great Britain kicks off its partnership with Sky Media to partner with Sky Sports’ Fanzone experience throughout the Premier League season. The partnership, brokered by MediaCom, encourages football fans and households to make their home the “home end” for live games and enjoy a Coca-Cola Zero Sugar as part of their at-home matchday routine. […]
BT is kicking off its 2020/21 season launch campaign with a host of notable football names featuring in its television advert, which it says showcases “the breadth of content and flexibility available to customers on BT TV”. BT TV is the only place where fans will be able to switch seamlessly between BT Sport, Sky […]
The FA has confirmed that the Saturday 3pm TV blackout will be lifted when the new season starts, making it likely that all Premier League games will be available to UK viewers – much like as they were during Project Restart. Games will continue to be played inside empty stadiums due to the pandemic, and […]
The era of the broadband and TV bundle is nearing an end according to research from Zen Internet, with millions of households no longer seeing its value. Its findings suggest that two million of the
An extra 20 live Premier League matches will be shown live on TV during the 2020/21 season. However, there will be no more free-to-air matches available to fans, despite fixtures remaining behind closed doors – at least for the first part of the start of the season. Individual Premier League clubs tried to obtain permission […]
Ascot Racecourse and At The Races have agreed to extend their partnership on domestic pay-TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The Races will continue to manage […]
Sky and the NFL have agreed a new five-year deal to broadcast the NFL, and for the first time ever the US league will partner with an international broadcaster to launch a channel entirely dedicated to the sport. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see the […]