Imagine Communications, which helps broadcasters and content owners monetise TV, has entered into an agreement with Sky Media, the advertising sales arm of Sky, to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application […]
Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification. Sky Media has appointed TVbeat as the ‘System of Note’ to ingest, process and harmonise data from various sources across their technology stack in a […]
Sky has appointed Tim Pearson as the new Managing Director of Sky Media UK, replacing John Litster who is stepping down from the role after eight years, and following a 25-year career with Sky. Pearson will join Sky from Omnicom in March following 21 years with the media group where he is currently OMD Group […]
Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season. Sky Media and Wavemaker have agreed a seven-figure deal which will see Screwfix continue its exclusive sponsorship of Sky Sports’ broadcast and digital coverage of the English Football League (EFL) and the […]
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]
Sky Italia has seen a 38 per cent audience growth for its TV channels between March and May 2020 and of 25 per cent in June alone. Presenting the figures during a press conference, Chief Media, Digital and Data Officer, Giovanni Ciarlariello, said content download from the broadcaster’s online platform grew by 56 per cent […]
Thinkbox, the marketing body for commercial TV in the UK, has revealed that Tess Alps, its founding CEO and current non-executive Chair, has decided to retire at the end of the year. Alps set up and became Thinkbox’s first CEO in 2006 and has been a guiding light ever since. In 2018, she received the […]
BT and Sky have agreed a new multi-year partnership that broadens their commercial relationship. Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace […]
Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]